Hi, I’m Erica! I’m a nurse turned stay-at-home mom, wife, and proud mama to a busy 3-year-old. We live in Wyoming, and after going through IVF and having our son at 38, I knew I didn’t want to miss a single moment with him. That’s why I stepped away from 12-hour shifts, nights, weekends, and being on call—to be fully present in this season of life.

But as much as I loved being home, I felt the pull to do something for myself—without giving up the flexibility and freedom I’d worked so hard to create. I didn’t want to go back to a traditional 9-to-5 or work just to pay for daycare. I wanted a path that allowed me to show up fully for my family and for myself.

Digital marketing opened that door for me. At first, it felt overwhelming—I wasn’t an influencer, barely used social media, and definitely didn’t consider myself tech-savvy. But I learned that with the right guidance, anyone can navigate this space, leverage digital tools, and build an online business that actually works for their life.

Now, I'm sharing what I’m learning about building a flexible, online business. I’m here to cheer you on every step of the way, helping you build freedom, flexibility, and a business you’re proud of—without the stress or overwhelm.